Concept
The goal of the project is to create awareness and image of a new brand of diode epilators.
The task was to emphasize the purity of the design, to show attention to detail and premium quality of the product.
The task was to emphasize the purity of the design, to show attention to detail and premium quality of the product.
The product
This is the case when it is safe to say "This is a revolution, Jonny".
Diode Epilator, which immediately became the leader and showed what level of detail development the product should have.
Diode Epilator, which immediately became the leader and showed what level of detail development the product should have.
Pre-production
I always conduct an in-depth analysis of the product, target audience and competitors so that advertising is not just a beautiful set of slides, but an effective tool for promotion.
In our case, these were beauty salons, I wrote to them personally and asked for some details. I watched their social networks and understood the differences, pros and cons of competitors.
Moodboard & Research
We have reviewed all the references that in our opinion can be useful in the work.
We showed dark, light, color options to the target audience and asked their thoughts and their feelings.
We prescribed voice over based on the doubts of the buyers and on the criteria of their choice.
We showed dark, light, color options to the target audience and asked their thoughts and their feelings.
We prescribed voice over based on the doubts of the buyers and on the criteria of their choice.
Models
We got a very bad 3D model and we had to create some details, materials, textures and so on from scratch. But our labors have brought results.
Animatic & Final
Animation, which should look smooth, but constantly keep the viewer's attention, is a very difficult job. It is important that your sense of the rhythm of the video is at a high level, otherwise the viewer may lose interest in the video and turn it off.
Mission
Our team is always happy to help interesting and ambitious brands in attracting the target audience they need.
Stop doing it beautifully - start doing it effectively.
Stop doing it beautifully - start doing it effectively.
Software
Cinema 4D, Redshift Render, Adobe Creative Cloud.
Credits
Client — Ricobi
Director — Emil Aliev
Art Director — Nikolay Khan
Motion Designer — Semyon Kondeev, Anton Saltkhutsishvili, Emil Aliev
Colorist — Nikolay Khan
Thanks
